Our purpose is to nuture a community of free spirits with an eclectic collection of bohemian clothing and jewellery that celebrate individuality and creativity.Â
The Women Behind the Magic 💜
If you’ve read our previous story about The Makers Behind ZAPHIRE, you’ll already know how much heart and craftsmanship goes into every piece we create. But behind the boutique itself, behind the photoshoots and daily conversations with our beautiful customers, there’s a small but mighty team of women making it all happen.
At ZAPHIRE, we’re more than co-workers, we’re family. A three-woman band balancing creativity, connection, and a love for what we do. 🌿
Jodie - The Dream Weaver 🌴
It all began with Jodie, the heart and founder of ZAPHIRE. Her journey started over twenty years ago in a little hippy shop on the Gold Coast, where she first learnt to sew on an old foot-treadle machine.
From there, she went on to study Fashion Design, mastering everything from pattern-making to millinery. Her creative path led her into costume design, making sparkling ballet and jazz outfits for little girls to make them feel like stars.
Returning home to Cairns, Jodie turned her hand to visual merchandising, dressing shop windows before finding her true calling in the rainforest village of Kuranda. ZAPHIRE was born, a space for soulful fashion, fair trade craftsmanship, and community. 💜
Simily - The Style Muse 🌿
Simily has been part of the ZAPHIRE story for over seven years and brings more than two decades of experience to the boutique. She’s our intuitive stylist, storyteller, and creative all-rounder.
From helping women find their perfect fit to directing fashion shoots and writing beautiful content, Sim is the heartbeat of our in-store magic. She’s our in-house model, merchandiser, and mediator of ideas and digital creativity! 🌴
Holly - Our Sunshine Girl 💜
The youngest member of our trio, Holly lights up ZAPHIRE with her smile and endless energy. She’s our photographer, social media creator, and weekend superstar, capturing the soul of our brand through her lens and charm. Customers adore her and we do too.
Rooted in Community, Growing with Love 🌿
From our little store in the heart of Kuranda’s World Heritage Rainforest, we’re learning, evolving, and embracing new ways to share ZAPHIRE with the world.
Every post, every photo, every carefully chosen garment is a labour of love and your support helps keep our dream alive.
Thank you for being part of our story. 🌴💜
Love and light,
The ZAPHIRE Team
💜 ZAPHIRE, Soulful Bohemian Fashion with a Tropical Twist. 🌿